Cultural and historical context, cited but not evidence. No figure in the tables above rests on
any of it.
The Computer History Museum’s timeline for 1984 gives this machine two entries,
one for the computer and one for the advertisement.
The computer entry records a price of $2,500, a Motorola 68000, and a package
that included MacPaint, which existed to give the mouse something to do, and
MacWrite, which demonstrated what the museum spells out as What You See Is What
You Get word processing.
The advertisement gets the longer entry. Apple commissioned Ridley Scott to
direct a one-minute commercial, which the museum says cost at least three
hundred thousand dollars and which aired during Super Bowl XVIII on January
22, 1984. It was built on George Orwell’s novel, with a man dictating to a crowd
from a giant screen until a woman with a hammer destroys it, and the museum
reads the Big Brother figure as a veiled reference to IBM. It was shown once.
The museum’s assessment is that this was a turning point in how computers were
marketed.